Script Bible

Hook Options

1. "Your cost per lead is up 57% in three years. There's a channel where it's effectively zero."
2. "Google Ads is a treadmill. Here's the way off."
3. "I audited a service business spending eight grand a month on ads. Their CPL had doubled in two years."

Text overlay: CPL UP 57%. NEXT CHANNEL: FREE.

Caption (first line): Most ad accounts I audit are bleeding 30% margin to a fixable problem.

Why this hook works: Stakes (margin loss) + Strong premise (a free channel exists).

Script

TALKING HEAD: Cost per lead in paid search is up 57% in three years. CPCs keep climbing, conversion rates are flat, and your margin is the thing getting eaten. That's not a creative problem. That's the channel.

Most owners I talk to just keep spending. They have to. The phone has to ring on Monday. So they raise the budget, change the agency, swap the headline. Same treadmill.

There's an alternative, and it's an asset, not a tap. Once a page is ranking in organic and AI search, the cost per lead it brings in is effectively zero for the lifetime of that page. Compare that to the meter running on every Google Ads click.

The unlock most owners are missing: AI workflows let you build ranking pages in hours, not months. This isn't "AI is coming." It's already here, already working at the agency, already shipping pages that rank. The catch is that the pages have to be built so AI search will actually cite them. There's a specific way of doing it. We teach it in two days.

Apply at hawkacademy.co/workshop. 50 seats. $3,500 AUD founders pricing. Tailfeather Guarantee.

Production Notes

Walking through Melbourne CBD, direct to camera. Music: low ambient tension, drops at the CTA. B-roll inserts: stock or self-shot Google Ads dashboard with a rising CPL line. Shareability 4/5. Pacing: hook 1–1.5s cuts, body 1.5–2.5s holds with longer holds on emphasis beats and screen-rec walkthroughs. Audio: lav mic on talent (Rode Wireless or DJI Mic), music ducked to -18 to -22 dB under voice.

Creative Direction

Walking-and-talking. Pass billboards or shopfronts with ads visible. Raw, real, not staged. Energy: focused, slightly fed up on behalf of the viewer.

Hook Options

1. "I asked ChatGPT for the best [category] brand. It gave me three names. None were the brand paying me to ad-buy."
2. "Your customers are asking AI for product recommendations right now. Want to see who's getting recommended?"
3. "I just watched a $2M Shopify brand get cut out of a buying decision in 8 seconds. Here's the recording."

Text overlay: YOUR BRAND ISN’T ONE OF THE 3.

Caption (first line): Watch a $2M brand get cut from a buying decision in 8 seconds.

Why this hook works: Promised reaction (watch what came up) + Stakes (you’re invisible).

Script

TALKING HEAD: This is happening to brands every minute of the day. Watch.

SCREEN RECORDING: Open ChatGPT. Type "best natural deodorant brand." Three names come back. None of these brands are paying for placement here. They're cited because of how their content is structured. Cut to Perplexity. Same query. Citations inline. Same three names. Same pattern.

TALKING HEAD: For DTC brands, AI search is the new shelf. The brands getting cited built content for it on purpose. Most brands didn't, and they don't know they're losing the buying decision before the customer ever lands on a product page.

Here's the catch most ecom owners miss. There's a specific page type AI cites — comparison pages, structured a particular way, with the proof signals sitting inside the page itself. Reviews. Specs. Sourced claims. AI doesn't trust your tagline, it trusts your structure.

Apply at hawkacademy.co/workshop. 50 seats. $3,500 AUD founders pricing. Tailfeather Guarantee.

Production Notes

Screen rec must use a real query type (e.g. "best natural deodorant"), not a fabricated brand. Make sure recommendations shown are major established brands so no comparative-claim issue. Music: subtle build under screen rec, drops at the punchline. Shareability 5/5. Pacing: hook 1–1.5s cuts, body 1.5–2.5s holds with longer holds on emphasis beats and screen-rec walkthroughs. Audio: lav mic on talent (Rode Wireless or DJI Mic), music ducked to -18 to -22 dB under voice.

Creative Direction

At Harry's desk. Reaction-video energy: half-amused, half-annoyed. "Watch this." Coffee in hand fine.

Hook Options

1. "I oversee SEO for over 500 businesses. Half of them are invisible in AI search right now — and they don't know it yet."
2. "I'm Harry Sanders. I run StudioHawk — 120 specialists, 500+ clients, four cities. I'm telling you most businesses are about to lose."
3. "If your business isn't being cited by AI search by Christmas, you're playing catch-up for years."

Text overlay: HALF OF 500 BUSINESSES = INVISIBLE.

Caption (first line): If you’re not in the 1–3 sources AI cites, you don’t exist for that query.

Why this hook works: Strong premise (half invisible) + Knowledge gap (the new 1–3-source rule).

Script

TALKING HEAD: I'm Harry Sanders. I run StudioHawk. 120 specialists, over 500 clients, four cities. And the pattern I'm watching across every one of those accounts is the same: AI search is consolidating answers, and half the businesses I work with are already invisible inside it. They just haven't been told yet.

Here's why it matters. AI doesn't show ten blue links. It shows one to three sources. If you're not in the one-to-three for the queries your customers are typing, you do not exist for that query. There's no second page to slip onto. There's no "I'll improve next quarter." This is a permanent shift. This is 2003-big.

Good news: AI search is winnable. AI still needs sources. It still needs trust signals. It still needs citations. The businesses that move now own their markets for the next decade. That's why I built the workshop.

Apply at hawkacademy.co/workshop. 50 seats. $3,500 AUD founders pricing. Tailfeather Guarantee.

Two days, in person. My specialists sit beside you. You walk in with a site. You walk out with the workflows that put you in the citation set. Not theory. The same workflows we use across the agency. If that sounds like the next move, we'd love to have you.

Production Notes

Founder hero — Harry's signature ad. Black t-shirt. Music: low cinematic tension, single subtle build at "businesses that move now own their markets." B-roll: StudioHawk office, team at work, agency-award shelf, screens with AI Overviews. CTA placement at the 30% mark per spec. Shareability 5/5. Pacing: hook 1–1.5s cuts, body 1.5–2.5s holds with longer holds on emphasis beats and screen-rec walkthroughs. Audio: lav mic on talent (Rode Wireless or DJI Mic), music ducked to -18 to -22 dB under voice.

Creative Direction

Best filmed in StudioHawk Melbourne office, walking through the team mid-shoot. Or seated, simple background, eye-level camera, slight handheld feel for energy. CTA placement at the 30% mark — not the last 5 seconds.

Hook Options

1. "Your agency is sending you graphs because they don't have leads to send you."
2. "Most SEO reports are 14 pages. Here's what's actually inside one."
3. "If your SEO agency tracks branded keywords as a win, that's a feature for them, not for you."

Text overlay: YOUR AGENCY SENDS REPORTS. NOT LEADS.

Caption (first line): I run an agency. We turn away 40% of new business. Here’s why your current one doesn't.

Why this hook works: Knowledge gap (the tells) + Stakes ($4K/mo wasted).

Script

TALKING HEAD: You hired an agency. You got a report. You stopped getting calls. All three things can be true at the same time, and for a lot of business owners that's exactly what's happening.

Here's why the report keeps getting longer. Your monthly fee is the product. Retention is what they sell against. So the report has to look like effort. Fourteen pages, six charts, a colour-coded keyword tracker that nobody on your side reads.

The tells are consistent. Branded keywords reported as wins — you'd rank for your own name regardless. Four guest posts a month on sites with no traffic. GA4 screenshots called "deliverables." None of that is the work. The work is the page that ranks for the query that brings you a customer.

Honest position: I run an agency. We turn away 40% of new business because we're not the right fit yet. Most small businesses don't need a $5k a month agency. They need the two days that gets them off zero. That's the workshop.

Apply at hawkacademy.co/workshop. 50 seats. $3,500 AUD founders pricing. Tailfeather Guarantee.

Production Notes

Music: investigation/exposé energy, subtle bass. No screen rec — pure talking head. Outfit: black t-shirt. Shareability 5/5. Pacing: hook 1–1.5s cuts, body 1.5–2.5s holds with longer holds on emphasis beats and screen-rec walkthroughs. Audio: lav mic on talent (Rode Wireless or DJI Mic), music ducked to -18 to -22 dB under voice.

Creative Direction

Walking and talking outside the StudioHawk office, or pacing at the desk. Slightly fed up, fixed-jaw energy. Not angry — specific.

Hook Options

1. "If you search 'plumber near me' in your suburb, it's not a plumber on page one. It's HiPages. Here's how to fix that."
2. "Every local service business is competing with three aggregators. AI search just made it worse — or way better, depending what you do next."
3. "I just searched 'best dentist Brunswick' in ChatGPT. Watch what came up."

Text overlay: HIPAGES OWNS YOUR SUBURB. HERE’S THE WAY THROUGH.

Caption (first line): Specificity beats volume in AI search. Your suburb has more long-tail queries than aggregators can write for.

Why this hook works: Knowledge gap (AI’s scoring is different) + Promised reaction (live SERP demo).

Script

TALKING HEAD: Local service businesses lose to aggregators because aggregators have hundreds of pages per suburb, and Google trusts that volume. One operator with one website cannot out-publish HiPages on raw page count. That's the game most local owners don't realise they're playing.

SCREEN RECORDING: Search "plumber Brunswick" in Google. Top three: aggregator, aggregator, aggregator. The Maps pack maybe surfaces one specific business if you're lucky. Now flip to ChatGPT, same query — same pattern, same aggregator names cited as the source.

TALKING HEAD: Here's what most operators miss. AI search uses specificity as a ranking signal in a way Google's old algorithm didn't. A page about "emergency leak detection in Brunswick for slab homes built before 1980" beats a generic aggregator listing every time. Aggregators don't go that deep. They can't. Their model needs breadth, not depth.

The play is pages that match how a real customer searches in 2026. Long-tail. Specific. Written for AI to cite, not for a 2014 keyword tool. That's what we build with you in the workshop.

Apply at hawkacademy.co/workshop. 50 seats. $3,500 AUD founders pricing. Tailfeather Guarantee.

Production Notes

Screen rec uses a generic example trade/suburb (or Harry's own — Melbourne CBD). Don't show real client names. Music: subtle building tension, beat hits at "specificity". Shareability 4/5. Pacing: hook 1–1.5s cuts, body 1.5–2.5s holds with longer holds on emphasis beats and screen-rec walkthroughs. Audio: lav mic on talent (Rode Wireless or DJI Mic), music ducked to -18 to -22 dB under voice.

Creative Direction

Mix. Open talking head from StudioHawk office or a cafe in a suburb that screams local-business-Australia. Reaction-of-knowing-the-game energy.

Hook Options

1. "I watched 30 SEO videos last weekend. I now have 30 conflicting opinions and zero pages live."
2. "Every SEO YouTuber says the opposite of the last one. There's a reason."
3. "Welcome to my Sunday night. Here's what I learned."

Text overlay: 30 VIDEOS. 30 OPINIONS. ZERO PAGES LIVE.

Caption (first line): Every SEO YouTuber’s incentive is the next click. Yours is the next lead. Different game.

Why this hook works: Promised reaction (deadpan punchline) + Strong premise (controversy as engagement).

Script

TALKING HEAD / B-ROLL MONTAGE: I watched 30 SEO videos last weekend. Voice-over a montage of YouTube SEO thumbnails — or just deadpan it at the laptop.

Video one said keywords. Video two said keywords are dead. Video three said backlinks. Video four said backlinks are dead. Video five said AI is dead. Video six said SEO is dead. Video seven said I'm dead. Pause. Look at camera.

TALKING HEAD: Here's the part nobody tells you. Every YouTuber is optimising for clicks, not for your business. They argue because controversy is engagement. Their incentive is the next video, not your next page going live.

The quiet truth: there's a workflow that works for AI search in 2026. It's not clever. It's pressure-tested across 500 sites at the agency. That's what we walk you through in two days.

Apply at hawkacademy.co/workshop. Or stop watching SEO videos. Either is progress.

Production Notes

The only entertaining/skit script in TOFU. Vibe is self-aware and human, not slapstick. Music: slow lo-fi or no music with diegetic laptop/keyboard sounds. Edit cuts every 1-1.5s on the YouTube-roast section. Shareability 5/5. Pacing: hook 1–1.5s cuts, body 1.5–2.5s holds with longer holds on emphasis beats and screen-rec walkthroughs. Audio: lav mic on talent (Rode Wireless or DJI Mic), music ducked to -18 to -22 dB under voice.

Creative Direction

Filmed at Harry's desk, hoodie or t-shirt, late-Sunday-night energy. The deadpan is the joke. Land it dry.

Hook Options

1. "Everyone is panicking that AI is killing SEO. AI is killing lazy SEO. Real SEO is the only way you survive AI."
2. "AI search still needs sources. The question is whether you'll be one."
3. "I keep seeing 'SEO is dead' takes from people who never did real SEO."

Text overlay: AI ISN’T KILLING SEO. IT’S KILLING LAZY SEO.

Caption (first line): Citations are the new clicks. Different page structure, different proof signals, different game.

Why this hook works: Strong premise (counter-narrative) + Knowledge gap (what’s actually dying).

Script

TALKING HEAD: AI Overviews and ChatGPT are destroying click-through to thin pages. That part is true. The leap people make from there is "SEO is dead." That part isn't.

Here's the reality. AI doesn't generate facts. It cites sources. Every AI answer you've ever read was retrieved from somewhere. Someone is the source. The only question is whether it's you or one of your competitors.

What's actually dying is keyword-stuffed thin content, doorway pages, and rankings bought through link farms. Good riddance. Nobody's going to miss those.

What's exploding in value is structured, expert content with the proof signals AI trusts enough to cite. Citations are the new clicks. The mindset shift is the whole game: stop optimising for the click, start optimising for the citation. Different page structure, different content depth, different proof. We teach exactly that workflow in the workshop.

Apply at hawkacademy.co/workshop. 50 seats. $3,500 AUD founders pricing. Tailfeather Guarantee.

Production Notes

Music: confident, ambient, no drama. Outfit: black t-shirt. Shareability 4/5. Pacing: hook 1–1.5s cuts, body 1.5–2.5s holds with longer holds on emphasis beats and screen-rec walkthroughs. Audio: lav mic on talent (Rode Wireless or DJI Mic), music ducked to -18 to -22 dB under voice.

Creative Direction

StudioHawk office or a calm location. Confident, slightly amused at the "SEO is dead" panic. Eye-level camera. Hands free to gesture.

Hook Options

1. "Your ecom store has 5,000 products. Your agency optimised 5 category pages last quarter. At that rate, you'll be done in 250 years."
2. "If your SEO agency is touching 5 pages a quarter on a 5,000 SKU catalog, you're being robbed slowly."
3. "Most ecom SEO is 100x too slow for the size of the catalog."

Text overlay: 5,000 PRODUCTS. 5 PAGES A QUARTER. 250 YEARS.

Caption (first line): Most ecom SEO is 100x too slow for the catalog. The workflow that fixes it.

Why this hook works: Stakes (slow robbery) + Strong premise (the math is absurd).

Script

TALKING HEAD: Most multi-category ecom stores have between one thousand and ten thousand pages. Most SEO agencies optimise five to fifteen pages a month. Do that math out loud. A five thousand SKU catalog at five pages a quarter is a 250-year project. That's the schedule you're paying for.

It's like that because the work has been manual. Title tags, metas, body copy, internal linking, schema — all done by hand by an account manager who's also juggling four other clients. There is no way to scale that humanly. The math doesn't work no matter how good the operator is.

The unlock is AI workflows. Same agency-grade quality, same on-brand copy, run across hundreds of pages in days, not months. This isn't chatbot slop pasted into Shopify. It's structured workflows with quality gates, the same ones we run at the agency.

For an ecom catalog specifically, one day in the workshop is worth six months of agency invoices. That's not marketing. That's just the math.

Apply at hawkacademy.co/workshop. 50 seats. $3,500 AUD founders pricing. Tailfeather Guarantee.

Production Notes

Outfit: black t-shirt. Music: skeptical/exposé energy, a bass-drop on "250 years." Shareability 5/5. Pacing: hook 1–1.5s cuts, body 1.5–2.5s holds with longer holds on emphasis beats and screen-rec walkthroughs. Audio: lav mic on talent (Rode Wireless or DJI Mic), music ducked to -18 to -22 dB under voice.

Creative Direction

Office. Pacing slightly. Calling out the math. Not yelling — confident contempt for the slow status quo.

Hook Options

1. "I've broken 14 laptops reading SEO reports. Here's number 15."
2. "Every SEO report I open ends the same way. Watch."
3. "Tell me you've never wanted to do this."

Text overlay: LAPTOP COUNT: 3. (REPORT COUNT: ALL THE SAME.)

Caption (first line): Tell me you’ve never wanted to do this. The feeling is what this whole workshop is built around.

Why this hook works: Promised reaction (you’ll see what happens) + Strong premise (broken laptops).

Script

COLD OPEN: Harry at his desk. Laptop open. SEO report on screen. Frustration builds in three quick reaction shots — first page (sigh), middle page (head shake), last page (slow blink). Beat. He stands up. Throws the laptop offscreen. Off-camera crash.

CUT (immediate): Same desk, fresh laptop. Same kind of report on screen. Same beat. Same throw. Off-camera crash.

CUT (immediate): Same desk, third fresh laptop. Same beat. He picks it up — pauses — sets it down gently. Looks at camera.

TALKING HEAD: I'm joking. We didn't break fourteen of them. Just three. But the feeling? Real. If your SEO agency is sending you reports like that, you don't need another agency. You need two days.

Apply at hawkacademy.co/workshop. 50 seats. $3,500 AUD founders pricing. Tailfeather Guarantee.

Production Notes

Use 3 spare/dead laptops from the office stockpile. Throw against a soft target (couch, mat, padded corner) — not glass, walls, people, or working equipment. Wide shot for each throw so the action reads. Sound design carries it: keyboard ambience under the build, full bass-drop crash on each throw, sudden silence on the third one when he sets it down. Music re-enters quietly under the talking head. Recycle laptops via StudioHawk's standard e-waste vendor. Shareability 5/5 (highest in the deck). Pacing: hook 1–1.5s cuts, body 1.5–2.5s holds with longer holds on emphasis beats and screen-rec walkthroughs. Audio: lav mic on talent (Rode Wireless or DJI Mic), music ducked to -18 to -22 dB under voice.

Creative Direction

The deadpan is the joke, not the throws. Each reaction sequence is identical — sigh, head shake, slow blink — only the laptop changes. Comedy comes from the rhythm, not the destruction. Final talking head is calm, almost confessional. Land it dry.

Hook Options

1. "This page took 12 minutes. It will be ranking for a $40 CPC keyword by next month."
2. "Watch me build a ranking page from scratch in real time."
3. "If you think AI content doesn't rank, watch the next 12 minutes."

Text overlay: 12 MINUTES. ONE RANKING PAGE.

Caption (first line): The workflow does what ‘write me a blog post’ can't. Built for AI search, not against it.

Why this hook works: Stakes ($40 CPC keyword) + Promised reaction (watch the build).

Script

TALKING HEAD: Most people doing AI content are typing "write me a blog post" into ChatGPT. That doesn't work. There's a workflow.

SCREEN RECORDING: Open Claude. Step one — pull the keyword and the top-ranking competitors via the SEO tool. Step two — brief Claude with the workflow prompt, the one baked into Hawk OS. Step three — Claude generates the structured page outline. Step four — generate the body. Step five — quality gates. Citations checked. Internal links mapped. Structured data added. Step six — push to the CMS, hit publish.

TALKING HEAD: Quality matters. Quality gates matter. This is pressure-tested across 500-plus sites. The workflows work because the gates are baked in, not because the AI is magic. Anyone can prompt an AI. Almost nobody knows what to prompt.

That's what we teach. Two days. The same prompts, the same gates, the same workflow my specialists run.

Apply at hawkacademy.co/workshop. 50 seats. $3,500 AUD founders pricing. Tailfeather Guarantee.

Production Notes

Screen rec is the main asset. Real workflow, not a fake demo. Use a non-client topic (e.g. "best espresso machines under $1000"). Music: focused electronic, builds at the publish moment. Shareability 5/5. Pacing: hook 1–1.5s cuts, body 1.5–2.5s holds with longer holds on emphasis beats and screen-rec walkthroughs. Audio: lav mic on talent (Rode Wireless or DJI Mic), music ducked to -18 to -22 dB under voice.

Creative Direction

Desk. POV. Coffee. Tight talking-head bookends.

Hook Options

1. "AI search cites one page type more than any other. It's not your homepage. It's not your product page."
2. "There's a specific page architecture AI loves. Most brands don't have it."
3. "Whiteboard. 60 seconds. The page that gets cited."

Text overlay: THE PAGE TYPE AI ACTUALLY CITES.

Caption (first line): Question H1, structured proof, internal references. Most brand sites have none of the three.

Why this hook works: Knowledge gap (specific architecture) + Strong premise (AI loves it).

Script

WHITEBOARD: AI search retrieves citations from pages that do three things. Clear answer to a question. Structured proof. Internal references. Draw it.

H1 is the question. The intro is the answer in thirty words or fewer — the part AI lifts. The body is the why, with stats and citations from credible sources. Internal links to supporting pages. Schema markup at the foot. That's the architecture.

This beats listicles because listicles are thin and replaceable. There are forty "best of" listicles for every category. There's only one branded comparison page that owns the answer. AI prefers depth over breadth, every time.

Most brand sites don't have this page because their content is product-led, not question-led. They describe what they sell. AI is being asked what to recommend. Different page, different job.

We build this page with you on day one of the workshop, on your category, your live URL.

Apply at hawkacademy.co/workshop. 50 seats. $3,500 AUD founders pricing. Tailfeather Guarantee.

Production Notes

Whiteboard works. Or animated explainer. Music: clean, focused. Shareability 5/5. Pacing: hook 1–1.5s cuts, body 1.5–2.5s holds with longer holds on emphasis beats and screen-rec walkthroughs. Audio: lav mic on talent (Rode Wireless or DJI Mic), music ducked to -18 to -22 dB under voice.

Creative Direction

Whiteboard in the StudioHawk office. Drawing live. Looking like a teacher.

Hook Options

1. "Listicles are eating brand SERPs. Here's how to outrank them as the brand."
2. "If you're a DTC brand and your category page is just a product grid, you're invisible to AI search."
3. "Watch a brand-side comparison page beat the 'best of' listicles."

Text overlay: COMPARISON PAGES BEAT LISTICLES.

Caption (first line): Listicles are one of forty. Your comparison page is one of one. AI prefers depth.

Why this hook works: Strong premise (counter-intuitive) + Knowledge gap (how to structure).

Script

TALKING HEAD: Brands try to rank on product pages. Don't. Build comparison pages.

SCREEN RECORDING: Here's a typical brand product page — generic template, product grid, two paragraphs of copy. That page is invisible to AI. Now here's what a Hawk Academy comparison page looks like. Question H1. Comparison table. Real criteria. The brand's product fits one criteria better than the alternatives, said plainly without trashing anyone. Proof citations. Structured data wired in. One page, one job.

TALKING HEAD: This page outranks the listicles because it's deeper, has the structure AI loves, and the brand owns the asset. The "best of" listicle is one of forty. Your comparison page is one of one. That asymmetry is the whole game.

Two days. We build this page with you on a real category from your store.

Apply at hawkacademy.co/workshop. 50 seats. $3,500 AUD founders pricing. Tailfeather Guarantee.

Production Notes

Screen rec uses a generic example, no real client or competitor names. Music: confident build. Shareability 5/5. Pacing: hook 1–1.5s cuts, body 1.5–2.5s holds with longer holds on emphasis beats and screen-rec walkthroughs. Audio: lav mic on talent (Rode Wireless or DJI Mic), music ducked to -18 to -22 dB under voice.

Creative Direction

Desk. Talking head bookends. Screen rec must look like a real page, not a mockup.

Hook Options

1. "Local SEO is now AI-citation-led. Most local operators are fighting last decade's war."
2. "Want to know why aggregators always win local? Want to know how to beat them?"
3. "The new local SERP. 75 seconds."

Text overlay: NEW LOCAL SERP. 75 SECONDS.

Caption (first line): Most local operators are fighting 2018’s algorithm. AI search is its own scoring system.

Why this hook works: Knowledge gap (new game) + Stakes (you’re losing without knowing).

Script

TALKING HEAD: Local search has changed. The Maps pack matters less. AI Overview citations matter more. Local operators are fighting 2018's algorithm and wondering why the phone went quiet.

SCREEN RECORDING: Search a hyper-specific local query in Google. Watch the AI Overview cite three sources — usually two aggregators and one specialist. The specialist isn't winning because they're bigger. They're winning because their page is more specific to that exact problem in that exact suburb.

TALKING HEAD: The play is pages so specific to your service area plus your service that aggregators can't compete. They can't write fifty pages about your suburb's plumbing problems specifically. You can. Or, with AI workflows, you can in a day. That's the unlock.

Two days, you walk out with the workflow live on your site.

Apply at hawkacademy.co/workshop. 50 seats. $3,500 AUD founders pricing. Tailfeather Guarantee.

Production Notes

Screen rec uses a generic suburb and service. Music: building tension, beat at "specialist is winning." Shareability 4/5. Pacing: hook 1–1.5s cuts, body 1.5–2.5s holds with longer holds on emphasis beats and screen-rec walkthroughs. Audio: lav mic on talent (Rode Wireless or DJI Mic), music ducked to -18 to -22 dB under voice.

Creative Direction

Desk and screen. Confident teacher energy.

Hook Options

1. "This is Hawk OS. It's the AI system 120 specialists run on across 500+ sites. We give it to you in two days."
2. "The workflow that took us four years to build. You learn it in two days."
3. "I'm about to show you the system 120 SEO specialists use every day."

Text overlay: HAWK OS. 120 SPECIALISTS. 500+ SITES.

Caption (first line): Four years to build. Two days to learn. The same system the agency runs on.

Why this hook works: Strong premise (same system) + Promised reaction (visual reveal).

Script

VO over B-roll of the StudioHawk office, screens running workflows, the team using the system: This is Hawk OS. Every workflow, every quality gate, every prompt. The thing 120 specialists open the moment they sit down.

Cut to the keyword research workflow firing. Cut to the page-build workflow generating a draft. Cut to the quality-gate dashboard checking citations and internal links. Cut to deployment. Each step takes seconds. Together they replace the parts of SEO that used to take a junior an entire week.

TALKING HEAD: We spent four years and a few hundred thousand hours building this. You don't need to. You walk into the workshop on day two, you walk out with it. Not a watered-down version. The same system the agency runs on.

Apply at hawkacademy.co/workshop. 50 seats. $3,500 AUD founders pricing. Tailfeather Guarantee.

Production Notes

Heavy B-roll asset — needs an office shoot day. Music: cinematic, building, almost trailer-tier. Shareability 5/5. Pacing: hook 1–1.5s cuts, body 1.5–2.5s holds with longer holds on emphasis beats and screen-rec walkthroughs. Audio: lav mic on talent (Rode Wireless or DJI Mic), music ducked to -18 to -22 dB under voice.

Creative Direction

Hero ad. Office, real team, real screens. Look earned. No "stock footage" feel.

Hook Options

1. "I had a paid course making hundreds of thousands a year. I deleted the paywall. Here's why."
2. "An Alex Hormozi conversation made me undo a year of revenue. I'd do it again."
3. "Why would a profitable course suddenly be free? Real story, 80 seconds."

Text overlay: DELETED THE PAYWALL. HERE’S WHY.

Caption (first line): Hormozi told me to double down on the highest value per second. The course wasn't it.

Why this hook works: Strong premise (deleted profitable paywall) + Knowledge gap (the Hormozi advice).

Script

TALKING HEAD: I was at a workshop a while back. Stood up, asked Alex Hormozi a question. He gave me a one-line answer. "Just double down on the absolute highest value per second you can make for your audience."

Walked out of that room and realised the paid course wasn't the highest value I could be making. AI search was about to make most businesses invisible. Free reach mattered more than course revenue. So I deleted the paywall.

Six thousand members and growing. The mission is to educate a hundred thousand people on AI search before the window closes.

But there's a messy middle the free course doesn't solve. Busy business owners who need community and hand-holding, not a solo course they don't finish. They needed something else. They needed a room. Two days. Fifty seats. The same workflows my specialists run, taught in person, with six months of support after.

That's what the workshop is. Same mission. Different layer.

Apply at hawkacademy.co/workshop. Or do the free course first if that's where you're at. Both work.

Production Notes

Founder-story hero ad. Quiet, not dramatic. Music: piano or ambient, restrained. Outfit: black t-shirt. Shareability 5/5. Custom CTA — ends on "both work" rather than the standard 50-seats line. Pacing: hook 1–1.5s cuts, body 1.5–2.5s holds with longer holds on emphasis beats and screen-rec walkthroughs. Audio: lav mic on talent (Rode Wireless or DJI Mic), music ducked to -18 to -22 dB under voice.

Creative Direction

Static seated talking head. Eye-level. The story is enough — minimal cuts. Could be the office or somewhere quiet. Personal.

Hook Options

1. "A business owner DM'd me his $4K SEO report. I threw my laptop. Watch."
2. "Most SEO reports are 14 pages. I'll show you what's in them. Right after I'm done with this laptop."
3. "If your agency reports more than your business grows, this is for you. (No laptops were left intact in the making of this video.)"

Text overlay: THIS IS WHAT $4K/MONTH BUYS YOU.

Caption (first line): I run an agency. The throw was real. The report was fabricated to protect names.

Why this hook works: Promised reaction (laptop crash) + Stakes ($4K/mo wasted).

Script

COLD OPEN (3s): Laptop on desk, the fabricated $4K SEO report on screen. Harry stares at it. One beat. Picks up the laptop. Throws it across the room. Off-camera crash.

TALKING HEAD: That's a fabricated report. Built from patterns I see every month, no real client, no real agency. The throw was real. The feeling was real. Now watch.

SCREEN RECORDING (on a fresh laptop): Page-by-page walkthrough. Pages one to five — GA screenshots. Page six — branded keyword rankings, the kind any business ranks for on its own name regardless. Page eight — "content optimisation," translation, three changed title tags. Page twelve — "link building," translation, four guest posts on directory sites with no traffic. Total deliverable for $4,000 a month: maybe thirty minutes of human work hidden inside fourteen pages of charts.

TALKING HEAD: This isn't an exception. This is the norm. The way out is to either own the workflow yourself, or find an agency that works on growth instead of reporting. The workshop is the first option, in two days.

Apply at hawkacademy.co/workshop. 50 seats. $3,500 AUD founders pricing. Tailfeather Guarantee.

Production Notes

Legal: report MUST be fully fabricated. No real names, URLs, or client data. Laptop: use one of the spare/dead laptops from the office stockpile. Throw against a soft target (couch, mat, cleared corner) — don't aim at glass, people, or expensive gear. Recycle the e-waste afterwards (StudioHawk's standard recycling vendor). Music: investigation/exposé energy, bass hit on the laptop crash, drops out at "the throw was real". Shareability 5/5. Pacing: hook 1–1.5s cuts, body 1.5–2.5s holds with longer holds on emphasis beats and screen-rec walkthroughs. Audio: lav mic on talent (Rode Wireless or DJI Mic), music ducked to -18 to -22 dB under voice.

Creative Direction

Wide shot for the throw so the action reads cleanly. Cut to desk angle for the screen-rec walkthrough on a different (working) laptop. Reaction-video tone for the rest — don't perform the anger, let the report do the work. The throw IS the hook, so the rest of the script can be calmer than rebel-energy usually suggests.

Hook Options

1. "Watch us optimise 50 ecom category pages in a single afternoon."
2. "Your agency is doing 5 category pages a quarter. Here's the workflow that does 50 a day."
3. "Multi-category retailers — this is for you."

Text overlay: 5 PAGES A QUARTER → 50 PAGES A DAY.

Caption (first line): Catalog SEO is now scalable. Workflow demonstrated live.

Why this hook works: Strong premise (50/day claim) + Promised reaction (watch the batch).

Script

TALKING HEAD: The catalog problem is simple. Too many pages. Too few hours. Manual is dead.

SCREEN RECORDING: Feed a CSV of category pages into the batch workflow. AI generates titles, metas, intro copy, and internal link suggestions across all of them at once, with quality-gate checks running live. Spot-check three outputs on screen — one home category, one long-tail, one underperformer. All on-brand. All structured for AI citation. Fifty pages in an afternoon, not a quarter.

TALKING HEAD: Ecom catalogs are now scalable in a way they weren't a year ago. Same agency-grade quality. Different speed. The workshop teaches this exact workflow on day one, and you walk out with it running on your store.

Apply at hawkacademy.co/workshop. 50 seats. $3,500 AUD founders pricing. Tailfeather Guarantee.

Production Notes

Screen rec uses generic test data, not a real client. Music: focused, builds at the spot-check. Shareability 5/5. Pacing: hook 1–1.5s cuts, body 1.5–2.5s holds with longer holds on emphasis beats and screen-rec walkthroughs. Audio: lav mic on talent (Rode Wireless or DJI Mic), music ducked to -18 to -22 dB under voice.

Creative Direction

Desk. Confident operator energy. Looks like a real workflow, not a sales pitch.

Hook Options

1. "Everyone says 'be the source AI cites.' Nobody explains what that means. Whiteboard."
2. "If you're worried about AI search, this is the diagram you need."
3. "75 seconds. The diagram that ends the AI panic."

Text overlay: AI CITATIONS = NEW CLICKS. THE DIAGRAM.

Caption (first line): Three things determine retrieval. Most brands fail step one.

Why this hook works: Knowledge gap (the diagram) + Promised reaction (75-second teach).

Script

WHITEBOARD: User asks an AI a question. AI retrieves a set of candidate pages from its index. AI synthesises an answer from those candidates. AI cites one to three of them in the final response. Draw the arrows.

Three things determine whether your page gets retrieved and cited. One — the page directly answers the query. Semantic match. Two — the page has expert depth. E-E-A-T signals, real authorship, real evidence. Three — the page has structured signals. Schema. Internal authority. Outbound citations to credible sources.

Most brands fail step one. Their pages don't answer questions, they describe products. AI isn't being asked about products. It's being asked which product to choose. Different question, different page.

The fix is to build pages structured the way AI consumes them. The diagram tells you what to build. The workshop tells you how to build it at scale.

Apply at hawkacademy.co/workshop. 50 seats. $3,500 AUD founders pricing. Tailfeather Guarantee.

Production Notes

Whiteboard, animated explainer, or hybrid. Music: clean, neutral. Shareability 5/5. Pacing: hook 1–1.5s cuts, body 1.5–2.5s holds with longer holds on emphasis beats and screen-rec walkthroughs. Audio: lav mic on talent (Rode Wireless or DJI Mic), music ducked to -18 to -22 dB under voice.

Creative Direction

Whiteboard or screen with the diagram. Teacher energy. Slow, confident, not performative.

Hook Options

1. "People ask why it's two days. The answer is — most decisions don't happen in your office."
2. "Why two days, not a course? Real answer, 75 seconds."
3. "I tried courses. They sit in tabs. Two days in a room is the unlock."

Text overlay: WHY TWO DAYS, NOT A COURSE.

Caption (first line): Courses sit in tabs. Real breakthroughs happen between sessions. That’s why it's small.

Why this hook works: Strong premise (counter-intuitive format) + Knowledge gap (the messy middle).

Script

TALKING HEAD: People keep asking why it's two days, not a course. Here's the honest answer.

The truth about courses is that people sign up, watch the first two modules, life happens, the course sits in a tab. I've built courses. I've watched the completion rates. They're brutal, even on a great curriculum.

The truth about decisions is that the real breakthroughs happen between the sessions. Over coffee. In the hallway. When the person next to you asks the question you didn't know you needed to ask. You can't replicate that on Loom.

That's why it's in person. That's why it's fifty seats, not five hundred. Small enough that everyone gets seen. Big enough that the room has range.

Then the six months after. Weekly calls. Same-day responses. Real-time updates when the algorithms shift. The two days are the spark. The six months are the compound. One without the other doesn't work.

Apply at hawkacademy.co/workshop. 50 seats. $3,500 AUD founders pricing. Tailfeather Guarantee.

Production Notes

Quiet hero ad. Music: minimal piano or none. Outfit: black t-shirt. Shareability 4/5. Pacing: hook 1–1.5s cuts, body 1.5–2.5s holds with longer holds on emphasis beats and screen-rec walkthroughs. Audio: lav mic on talent (Rode Wireless or DJI Mic), music ducked to -18 to -22 dB under voice.

Creative Direction

Cafe or quiet office corner. Reflective, not promotional. Eye-level camera, soft natural light.

Hook Options

1. "If you walk out before lunch on day two, you get every dollar back. Plus $500 toward your travel. We call it the Tailfeather Guarantee."
2. "The most generous guarantee in education. Real terms, no fine print."
3. "$500 of your travel covered if I don't deliver. Zero questions."

Text overlay: WALK OUT BEFORE LUNCH = FULL REFUND + $500.

Caption (first line): I back myself to deliver. You back yourself to show up. The guarantee is the contract.

Why this hook works: Stakes ($3,500 + $500 travel) + Strong premise (most generous in education).

Script

TALKING HEAD: I back myself to deliver. You back yourself to show up. The guarantee is the contract between us.

Here are the terms in plain language. Show up both days. Engage with the work. If by lunch on day two you don't think it's worth what you paid, you get every dollar back, plus $500 toward your travel. No forms, no friction, no reading between lines.

Why it exists. I want a room of business owners who showed up because they want to be there, not because they had no out. The guarantee removes the excuse on both sides. You don't have to white-knuckle the decision. I have to earn the room every hour.

Apply at hawkacademy.co/workshop. 50 seats. $3,500 AUD founders pricing. Tailfeather Guarantee.

Production Notes

Honest, founder-direct. Music: low ambient, no build. Outfit: black t-shirt. Shareability 4/5. Pacing: hook 1–1.5s cuts, body 1.5–2.5s holds with longer holds on emphasis beats and screen-rec walkthroughs. Audio: lav mic on talent (Rode Wireless or DJI Mic), music ducked to -18 to -22 dB under voice.

Creative Direction

Seated talking head. Calm. Direct eye contact. The honesty is the asset — don't perform it.

Hook Options

1. "Day two ends in 5 hours. Here's what you walk out with."
2. "What 'real pages live on your site' actually means."
3. "Forget the brochure. Watch a real day two."

Text overlay: DAY 2. WHAT YOU WALK OUT WITH.

Caption (first line): Real laptops. Real websites. My specialists beside you.

Why this hook works: Promised reaction (the actual day) + Stakes (publish moment).

Script

VO OVER B-ROLL: Day two looks like this. Real laptops. Real websites. My specialists sitting beside you.

B-ROLL BEATS: keyword research happening live on a real site — specialist pointing at the screen. Cut to a page being built, copy filling in. Cut to a quality-gate review — two people leaning over one laptop. Cut to the publish moment — the page goes live. Quiet handshake. Coffee on the table.

VO CLOSE: You walk out with pages live on your site. Workflows installed. Hawk OS in your account. And six months of support starting tomorrow.

Apply at hawkacademy.co/workshop. 50 seats. $3,500 AUD founders pricing. Tailfeather Guarantee.

Production Notes

Will need a real workshop shoot day to get the documentary footage. Until then, can stage with the team in office. Music: cinematic, building under the build sequence, breath at the publish moment. Shareability 5/5. Pacing: hook 1–1.5s cuts, body 1.5–2.5s holds with longer holds on emphasis beats and screen-rec walkthroughs. Audio: lav mic on talent (Rode Wireless or DJI Mic), music ducked to -18 to -22 dB under voice.

Creative Direction

Documentary cut. Real moments, no acting. The publish-moment is the climax — let it land before VO returns.

Hook Options

1. "We cap workshops at 50 people. Some operators ask why we don't do 500. Real answer."
2. "The room only works if it's small. Here's why."
3. "Why 50, not 500? 45 seconds."

Text overlay: WHY 50 SEATS, NOT 500.

Caption (first line): Specialists need to sit beside you. Real eyes on real sites. Doesn’t scale to 500.

Why this hook works: Knowledge gap (cap reasoning) + Stakes (seats remaining).

Script

TALKING HEAD: We've had requests to scale this up. Run it for 500. Run it twice a month. We won't.

The reason is simple. My specialists need to sit beside you. Real eyes on your real site. You can't do that at 500. You can barely do it at 50.

The other reason. The breakthroughs in this format don't happen in the slides — they happen between sessions, with peers at your level. Bigger rooms turn into noise. Small rooms turn into networks.

So it stays small. That's why we take applications. That's why we keep founders pricing while we get the format dialled. Melbourne June is at 19 of 50 booked. Sydney is at 13 of 50. Once they're full, they're full.

Apply at hawkacademy.co/workshop. Founders pricing while seats remain. Tailfeather Guarantee.

Production Notes

Update seat numbers in body periodically — currently Melbourne 19/50, Sydney 13/50, refresh weekly. Outfit: black t-shirt. Music: quiet, no drama. Shareability 4/5. Pacing: hook 1–1.5s cuts, body 1.5–2.5s holds with longer holds on emphasis beats and screen-rec walkthroughs. Audio: lav mic on talent (Rode Wireless or DJI Mic), music ducked to -18 to -22 dB under voice.

Creative Direction

Office or cafe. Direct, honest tone. Not "act now!" energy — explanatory. The constraint is the value.

Hook Options

1. "We reject 40% of workshop applicants. The reasons are public."
2. "Most workshops sell to anyone with a credit card. We don't."
3. "The 4 reasons we say no to applicants."

Text overlay: 40% REJECTED. THE 4 REASONS.

Caption (first line): Most workshops sell to anyone with a credit card. We don't. Honest application within a week.

Why this hook works: Strong premise (40% rejection rate) + Knowledge gap (the 4 reasons).

Script

TALKING HEAD: This only works if the room is right. So we say no to about 40% of people who apply. Here are the four reasons.

One. You don't have a website yet. The workshop assumes you do. We're optimising what exists, not building from zero. Two. You're over $200k a month in revenue. You don't need a workshop — you need a different program, and we'll point you to it. Three. You're not a fit for SEO at all. Some businesses aren't. We'll tell you and save your money. Four. You're just looking, not ready to do the work in the room. Honest call — sit it out.

Why we do this. I'd rather refund 40% in advance than refund them via Tailfeather later. Better for you. Better for the room.

Apply at hawkacademy.co/workshop. We'll tell you yes or no honestly within a week. Tailfeather Guarantee.

Production Notes

Outfit: black t-shirt. Music: confident, low ambient. Shareability 5/5. Pacing: hook 1–1.5s cuts, body 1.5–2.5s holds with longer holds on emphasis beats and screen-rec walkthroughs. Audio: lav mic on talent (Rode Wireless or DJI Mic), music ducked to -18 to -22 dB under voice.

Creative Direction

Office. The honest-rejection energy is unusual in this category — let it sit. No urgency. Just standards.

Hook Options

1. "$3,500 for two days plus six months. Let's do the honest math on whether that makes sense."
2. "Founders pricing ends after the first 50. Here's what you actually get for it."
3. "Most courses cost more than this and deliver less. Real numbers."

Text overlay: $3,500 ONCE VS $21K AGENCY. THE MATH.

Caption (first line): Six months of agency = $21K and you don't own the workflow. Workshop = $3,500 and you do.

Why this hook works: Stakes (direct cost compare) + Strong premise (honest math).

Script

TALKING HEAD: Honest math. $3,500 buys you the workshop, six months of weekly calls, same-day responses, Hawk OS in your account, and the playbook for your industry.

Compare it to the alternative. An SEO agency at the low end is $3,500 a month. Six months of that is $21,000, and at the end of those six months you don't own the workflow — the agency does. The workshop at $3,500 once gives you the workflow forever. Different shape, different math.

Founders pricing ends after the first 50 seats are filled. That's not fake scarcity — it's how new offers get tested before pricing settles. Early people get a better deal because they're taking the format on its first runs.

Tailfeather Guarantee covers the rest of the risk. If by lunch on day two it's not worth it, full refund plus $500 travel.

Apply at hawkacademy.co/workshop. 50 seats. $3,500 AUD founders pricing. Tailfeather Guarantee.

Production Notes

Outfit: black t-shirt. Music: low ambient, slight build under the comparison math, drops at "honest math." Shareability 4/5. Pacing: hook 1–1.5s cuts, body 1.5–2.5s holds with longer holds on emphasis beats and screen-rec walkthroughs. Audio: lav mic on talent (Rode Wireless or DJI Mic), music ducked to -18 to -22 dB under voice.

Creative Direction

Seated, talking head. Honest-math posture is the message — calm, not pitchy. No urgency theatre.

Hook Options

1. "If you're still watching, you're probably the right person for this. Two paragraphs and I'm gone."
2. "I'll save you the rest of the ad. Here's the only thing that matters."
3. "Last 30 seconds. The actual pitch."

Text overlay: STILL HERE? READ THIS BIT.

Caption (first line): Two days. Real pages. Six months support. If you're in, apply.

Why this hook works: Promised reaction (meta closer) + Strong premise (skip the rest of the ad).

Script

TALKING HEAD: I'm not going to repeat the value props. You've seen them.

The only thing that actually matters is this. AI search is changing how customers find you. The window to get into the citation set is open right now. The businesses that move now own their markets for years.

Two days. Real pages live on your site by the end of day two. Six months of support after. Tailfeather Guarantee on the whole thing. If you're in, apply. If you're not, no hard feelings — keep watching the other ads.

Apply at hawkacademy.co/workshop. 50 seats. $3,500 AUD founders pricing.

Production Notes

Self-aware/meta closer ad. Music: drops away at "the only thing that actually matters." Outfit: black t-shirt. Shareability 4/5. Custom CTA — drops the Tailfeather Guarantee line because it's already named in the body. Pacing: hook 1–1.5s cuts, body 1.5–2.5s holds with longer holds on emphasis beats and screen-rec walkthroughs. Audio: lav mic on talent (Rode Wireless or DJI Mic), music ducked to -18 to -22 dB under voice.

Creative Direction

Static seated, dim warm light. Slight smirk. Honest contrast to the louder TOFU/MOFU energy — quieter, drier, almost fond.

Hook Options

1. "This is what bad SEO costs you. Emotionally."
2. "Every laptop in this pile died to a different agency report."
3. "We have a graveyard at the office. Let me explain."

Text overlay: THE LAPTOP PILE. STUDIOHAWK OFFICE.

Caption (first line): Every laptop here died for a reason. The pile stops growing on day two.

Why this hook works: Strong premise (literal pile) + Promised reaction (visual reveal).

Script

COLD OPEN (B-roll): Wide shot of Harry standing next to a literal pile of dead laptops in the StudioHawk office. Camera slowly pushes in.

TALKING HEAD: Every laptop in this pile died for a reason. Bad reports. Wrong rankings. Six months of paying an agency that sent us screenshots. (Beat. Slight smile.) Okay. Most of them died of natural causes. But the energy is real.

This is what bad SEO costs business owners. Not just the money. The slow grind of paying for something you can't measure, wondering if it's working, watching CPL go up while leads go nowhere.

The workshop is the way out. Two days. You build pages. We sit beside you. The pile stops growing.

Apply at hawkacademy.co/workshop. 50 seats. $3,500 AUD founders pricing. Tailfeather Guarantee.

Production Notes

Set: actual pile of dead laptops at StudioHawk office (we have spares). Stack 8–15 of them visibly. Lighting: warm desk lamp + slightly moody. Music: light melancholy, lifts at "the pile stops growing." Wide shot establishes scale, mid-shot for the talking head. Recycle the pile responsibly after the shoot — StudioHawk's standard e-waste vendor. Shareability 5/5 — high meme potential. Pacing: hook 1–1.5s cuts, body 1.5–2.5s holds with longer holds on emphasis beats and screen-rec walkthroughs. Audio: lav mic on talent (Rode Wireless or DJI Mic), music ducked to -18 to -22 dB under voice.

Creative Direction

Pure brand-humour ad. Self-aware about the gag without breaking it. Harry is calm, not performing. The pile is the visual; he's the voiceover. Could open the pile shot with a single laptop being placed on top, deadpan. End on the same wide shot as the open, with one of Harry's hands resting on a laptop — slight pat. Cinematic, not slapstick.